Fifteen minutes?
Fifteen minutes?
What the hell can you do in fifteen minutes?
Nothing! Why on earth do you have only fifteen minutes to get something together?
I work at a shop where a 2:10 pack for any given day may cause a cringe, but it gets slid in.
Honestly, this is what I call the negotiation situation again.
You can give a producer what they want, or you can give a television audience what they NEED to know. One is going to be mad for a day, the other is not going to watch your show. A producer will only know that you did a good job, just like the audience, and when you fight them, AND WIN by making a good story, they'll leave you alone.
Negotiation over.
Good communication is key.
If you've got fifteen minutes how on earth do you make a product look like you didn't just put fifteen minutes of thought on it?
Remember, you're selling thoughts. Dumb thoughts cause channel changing.
How does the audience, outside of breaking news (and spot news is not always breaking news), get any value out of fifteen minutes of work? Someone explain this to me! I don't want a fifteen minute "Dick and Jane" story. I want a brain to enlighten me to something I didn't see.
Fifteen minute news is not audience value... that's just silly work in the name of speed. If you want to be on air first, and be WRONG, that's the way to do it. The audience doesn't care about how hard you worked to be WRONG, they'll just find out, sooner or later, that you are WRONG AGAIN. Then it won't matter if you're first, because they won't turn to you anyway, because you're always WRONG.
It only takes one major WRONG to bone you.
I run on spot news almost every day. But the reason why I run on spot news so quickly is to give my producers and desk an opportunity to EVALUATE what is going on. If they're telling you to take a live truck every time, because they think that the story is automatically worthy because it's standing on a show, they're nuts...
That's bad producing, and you need to call them on it.
Producers have to be like ringmasters of interest, not showstackers with stopwatches. If they start screaming, "I don't have time for that package," yell right back, "What? You can't pull the kicker for the story of the week?"
The people want COMPELLING television. They want interesting thoughts to fill their brainpan for the water cooler. They don't want to see something that looks wrong, sounds stupid, or feels like it was slapped up fifteen minutes ago. That's show stacking. Show stackers, in a nutshell, are the catfish at the bottom of the lake of producing.
Producing isn't easy, because if it was, there would be a lot of successful TV stations these days, and well, they're dying. Not too many people can run a show that is interesting.
I'll beat the hell out of your spot news, any day.
Let's put it this way, you do spot news all day, every day, and stack all that exciting video up for the ten. I'll do three really well thought out magazine style packages at my ten, and I'll slaughter you.
I guarantee. Every time. There's a reason why 60 Minutes is running the Mercedes ads for thirty years, and Headline News is running the Chia Pet ads. 60 Minutes watchers have a brain.
Your producers better learn how to make good television, instead of fast TV.
Fifteen minutes is unconscionable for a producer to pull that crap on a crew outside of breaking news.
It's hurting their show.