FOR IMMEDIATE RELEASE
LULOP.COM - The OnlineVideo News Agency
Lulop offers a breaking new way to market and distribute independent video reporters' images to television broadcasters worldwide. Challenging the existing model of news gathering by harnessing the power of internet and as well as the very latest development in broadband transmission and video compression, Lulop offers more revenues to producers of images and more content to broadcasters.
What Does Lulop Actually Do?
Lulop's major activity is assisting independent, freelance video news reporters by marketing and distributing their images to television broadcasting and production companies worldwide. These services are comparable to those of an agency that offers images of photographers to the written press. Lulop's reporters offer video images of newsworthy facts like manifestations, events, and interviews which are made available to television companies through the website www.Lulop.com.
Lulop is working continuously to expand its network of reporters and production sources as well as to increase the number of available video images. As more reporters make available more material through Lulop, the more interesting this online marketplace become as a news source for television and other broadcasting companies.
What Advantages for Reporters and Journalists?
Working with Lulop has several advantages for video news reporters:
* Firstly, Lulop allows you to make footage available to television companies worldwide. If you are working freelance, you may often not have the time or contacts to go out and sell your material. Marketing video footage is Lulop's core business and the company has shown on numerous occasions to be able to sell the same material more often and at better conditions than reporters themselves.
* Secondly, Lulop generally sells broadcasting licences, meaning that the copyright of the material remains with the producer. So, as an independent reporter intent on keeping your copyright, do not need to worry about giving these up.
* Thirdly, by distributing the material by means of internet protocol (IP) as opposed to regular satellite transmission or shipping of tapes, considerable savings can be made on the distribution costs. These savings translate into higher sales prices and thus more revenues for you.
* Fourthly, you are free to put an embargo on your material, e.g. for sales in specific countries where you already have personal contacts or do not want the material marketed or broadcast for another reason.
* Lastly, no subscription fee is required. Lulop will create an account for reporters who can prove their credentials and allows them to upload footage without charge. Lulop's services are being paid for by retaining a commission on sales.
How to Make it Work Technically?
Any reporter looking to work with Lulop should go to the website www.Lulop.com and register as a new video reporter. This registration is very simple and straightforward.
To start working Lulop needs to receive video material as an Mpeg2 encoded digital file. This file can either be uploaded to the website or be sent on a DVD (e.g. if it is a lot of material or you do not have a fast upload link). Please note that it needs to be an encoded file, not a direct copy of the video material burned on a DVD.
Preferably all of the following elements are provided:
* a written description of the subject;
* a still picture of the video, sized at 320x240 pixels, saved as a Jpeg file (.jpg).
* a preview of the video for dial-up access, set at a bitrate of about 45 kbps (kilobits per second), saved as a Realvideo file (.ra, .rm), a Quicktime file (.mov), or a Windows Media Player (.wmv, .asx, .asf);
* a preview of the video for broadband access, set at a bitrate of about 225 kbps (kilobits per second), saved as a Realvideo file (.ra, .rm), a Quicktime file (.mov), or a Windows Media Player (.wmv, .asx, .asf);
* a TV quality version of the video for broadcasting use, set at a constant bit rate (CBR) of about 2.500-3.000 (kilobits per second) in a PAL format (576x480 pixels in 25 frames per second), saved as a MPEG 2 file (.mpg, .mpeg, .m2v, .mpv).
The quality of the broadcast file obviously is very important, hence special attention should be given to the encoding of this file. Lulop has a User Guide (attached) to assist in preparing this file correctly and eventually uploading it to the website.
A New Economic Model for Video News Journalism
The existing economic model of news agencies is pushing down reporters' revenues, video quality and diversity. Lulop has decided to give back the power to independent producers and broadcasters by creating a marketplace for video news content.
Lulop's philosophy and business model reflect this:
* Lulop does not impose anything, neither to journalists, nor to broadcasters. Lulop hosts all the news footages of all the registered reporters on its website, and then markets the videos to the broadcasters.
* Reporters do not have to give away their (copy)rights. Lulop just sells a license to broadcasters for a definite period of time and a definite region of the world. Because it receives a commission on each sale, Lulop tries to sell at the best price.
* Broadcast journalists and editors do not have to select their footage within the standard choice that they receive through the satellite feed every day. They can look for different images within the news footages that are presented on Lulop website by reporters from all over the world. Payment is broadcast based so broadcasters do not have to pay a costly yearly subscription.
Lulop - www.Lulop.com
Contacts:
Lionel Faucher or Dimitri Ogg @ +33 1 42.52.46.94 (France)
Emanuele Galloni @ +44 777 39.09.724 (UK)
Lorenzo Manes @ +39 333 62.83.281 (Italy)
or send an e-mail to: <firstname>@Lulop.com!
Media Contact:
Mark Adams
562-438-6300
mark@rocketclips.com
http://www.rocketclips.com
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