LAS VEGAS, NV – January 7, 2010 — The Tiffen Company, award winning manufacturer of still image and video accessories, announced today at the International Consumer Electronics Show, the release of the Steadicam Smoothee, a new “easy to use right out of the box” image stabilizer for use with the Apple iPhone 3Gs.

The Smoothee, developed by Steadicam, the leader in camera stabilization, now allows iPhone 3Gs owners to capture incredible video without the shakes normally associated with hand-held video shot on the go.

“We’re extremely proud to be introducing this incredible new Steadicam at CES, that let’s anyone take great videos with their iPhone 3Gs the very first time. Whether they’re novices or aspiring videographers, the Steadicam Smoothee allows iPhone 3Gs owners have a richer experience and more fun with their iPhone,” said Steve Tiffen, president and CEO of the company.

The lightweight, agile, and easy to use Steadicam Smoothee features an innovative, patented design built around a durable mono-frame metal structure that requires no complicated instruction to use. With its “go anywhere” compact dimensions, The Steadicam Smoothee is approximately 8”W x 14.5” H x 2.5” D (20.3 x 36.8 x 6.4cm) in operating configuration. While designed for the Apple i-Phone 3Gs, the patented quick release removable i-Phone mount also serves as a tabletop stand or can be mounted to any tripod with a standard ¼ x20” camera mount and the comfortable ergonomic hand-grip folds up securely when not in use. Also included with the Steadicam Smoothee is a quick guide DVD on how to get the best possible shots, along with a carrying strap.

The Steadicam Smoothee will be available in spring 2010.

About The Tiffen Company

Tiffen has been a leading US manufacturer of glass filters and other name-brand products for digital, still, video, motion pictures and television for over 70 years. Tiffen products are used in almost every major movie and TV production around the world. Tiffen filters have earned two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for their ColorCore™ Filter Lamination Process (1985, 2000) and Ultra Contrast Filter (1993) respectively, as well as a Prime Time Emmy® Award for filter engineering excellence. The Tiffen Company in addition to their optical glass filters and digital imaging software feature the following lines: Davis & Sanford, Domke, Lowel-Light, Saunders, Steadicam, Stroboframe, and Zing.
The Tiffen factory and corporate offices are located in Hauppauge, Long Island, New York.  The Steadicam factory and sales offices are located in Glendale, California. For more information visit www.tiffen.com.