Game changer…

May 5, 2012 photog blogs

Every now and then something comes along and the reaction is, “COOL!  Why didn’t I think of that?”  (or…”I thought of that years ago and it’s FINALLY come out.)

Back in the early 2000s JVC had something called the GY-DV300u aka the Streamcorder. That little gem was way ahead of its time. I grabbed one because after some pretty heavy duty research I found it had all the gizmos I wanted and needed to have a life after a multi-decade career as a broadcast news cameraman. But it had that little extra “umph” in the background that intrigued me – the ability to stream live to the web. And for some reason it never really took off. And the camera and it’s revolutionary potential kind of faded away…

Until NAB this year when the 300u’s great granddaughter returned. And with a vengeance.

Meet the JVC ProHD Mobile News Camera! To me it’s an old friend gussied up and modernized. But it is a game changer and this time the time is ripe for it to reach the heights it missed last time around.

What’s new? Okay, so I admit I’m addicted to glass. A 23x zoom. Something that can reach out and pull you (and your audience) in close to situations you don’t even WANT to get close to. Most prosumer cameras in this price range only have a 10x or 14x zoom, leaving you miles short of the shot you really want.

Dual slot recording…the less expensive version of this camera, the JVC GY-HM600 ProHD Camera has two slots for continuous recording too, but lacks the ability to record in HD in one slot and SD in the other. That ability allows you to shoot HD for the main event but SD to stream back quickly to the station for on-air. Wow.

I don’t even need to get into real manual controls, XLR inputs, three chips (1/3 CMOS)…the usual suspects in a pro’s array of necessary tools.

What happened in the past ten years that makes this new again?

Well, this time news is READY for a camera like this. In 2002 (when I got my JVC 300u) going live on the web was something entertaining…fun. But nobody in real news considered it seriously. After all, it wasn’t really professional – was it? Tiny little camera, poor quality…and there were live trucks and microwave trucks to handle important stories.

Times change…and now cell phones and Skype can put out decent enough (okay, so even I debate that one) images for news. Plus, reality has set in – financial reality. With the competition out there, lean and fast may make the difference between survival and death to cost conscious news organizations.

And while I absolutely love those good ole days, I’m a realist. What I see is a camera that may mean survival.