Archie, Betty, and Veronica pose for a picture.
MAC Cosmetics is promoting their new lineup of makeup called Archie’s Girls. It’s named after the classic 1940s comic strip, Archie. I headed out to Fort Worth to shoot one of their promotional events.
A makeup artist applies some Archie’s Girls Cosmetics to a happy customer.
I was working with the Canon 5D this time around. The 16-35mm, 24-70mm, and 70-200mm lenses provided the perfect range of glass for broll and interviews. I spent the first hour shooting broll of customers receiving free makeovers by professional makeup artists. Then three models portraying the classic characters, Archie, Betty, and Veronica made an appearance. I captured footage of the models interacting with customers and taking pictures at the “kissing both.” Don’t get too excited, there was only “air kissing” happening at the kissing both.
To cap the day I shot three interviews with some of the event organizers. My “go to” lens for 5D interviews is the 70-200mm f2.8. I love this lens. The shallow depth of field is pretty sweet. I was a one-man band for this shoot so I also ran audio. That can always be a bit of a challenge but I had plenty of time to set up and run some tests to make sure the 5D was getting clean audio.
A screen grab from one of the interviews.
When I got back to Dallas I copied over the footage to the client’s hard drive and sent it out to LA. It was a pretty fun shoot. I always have a blast shooting broll on the 5D. I can’t wait to do it again!
Betty and Veronica looking good in those updated outfits.