San Francisco Crew + Innovation Nation

July 9, 2015 photog blogs

sportsvision
 Henry Ford’s Innovation Nation and Litton Entertainment teamed up to bring you the inside scoop on Sportvision.

What is Sportvision you ask? Well, notice the visualizations that mark a first down during a televised football game or the virtual flags above cars during a NASCAR race.

Frankly, I did not know a whole lot about the technological side of adding the scrimmage lines on televised events so it was not only a cool shoot but an informative one.

CBS News correspondent Mo Rocca sat down with Sportvision to take a look at what makes these visualizations possible.

We used a HDX900 as well as an external recorder (Odyssey 7Q) for all of the interviews and B roll.

sportsvision1sv3 yellow_line