The "little picture"

June 27, 2012 forum topics
Going through a few hundred documents and photographs I was given custody of that belonged to a late newsreel and TV news soundman who worked for Murrow’s See It Now among other news shows and legendary stories over his career. One of the documents is a memo from Fred Friendly regarding coverage plans for a CBS See It Now program in the early 1950s that is still shown as an example of good television (Al Tompkins talks about in his book for example).

The story was called "Christmas in Korea." The first of two versions CBS would do of that genre.

Friendly’s memorandum contains a paragraph on the front page that six decades later contains advice that is still applicable today for those who lurk in the Facebook Storytellers group among others. To focus on the "little picture" that viewers can connect to.

Quote:

Although this is a "maximum effort," it is not to be a "tour de force" or an effort to flex our muscles, or to razzle-dazzle with fancy gadgets, exciting switches or over-produced episodes. We are simply going to try to portray the face of war and the faces of the men who are fighting it. It is our attempt to narrow the distance between the doughfoots out there and the people at home who may watch the show. We like to say that SIN [See It Now] specializes in the "little picture." It is our intention to capture the mood of the combat by coming back with the "little picture." The best picture we could get would be a single GI hacking away at a single foxhole in the ice of a Korean winter or a guy on an icy road trying to change a flat tire, or an Air Corps mechanic changing a spark plug on an engine with his fingers freezing in the zero temperature (we are curious to see how you change a spark plug when your hands are too numb to coordinate and the spark plug is too small to handle with gloves), or a close-up of what frostbite looks like, or a doughfoot explaining the science of keeping your feet dry. There is a special way to wear those socks. This is a piece that happens to be done at Christmas but it is not primarily ABOUT Christmas. To be sure, it takes place during the few days preceding Christmas and on Christmas, but this is all secondary to the basic concept. The least usable picture we could get would be twenty bombers flying in formation or a barrage of artillery bouncing off a distance mountain peak, or a correspondent interviewing a General about strategy and tactics. If we do have a General, let’s get him eating Christmas dinner with some GIs with the mikes open and the cameras on the faces. We want the sights and the sounds of the Korean war. The narrower the focus, the more isolated the sounds, the better the picture.


http://www.cbsnews.com/video/watch/?id=4041540n