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You’ve heard of the seven deadly sins, right?  How about the seven social media wins?  According to new media researcher Augie Grant, news organizations need to look at seven primary uses for social media. The following are excerpts from Grant’s article, published in the University of South Carolina’s Convergence Newsletter. 1. Report: The simplest way to use social media is to deliver a message such as a headline or brief summary directly to the audience. This function treats these media simply as new distribution channels – another way to get information to the public. 2.  Promote: One of the more frequent uses of social media by journalism organizations is the promotion of content, with teases and headlines on Twitter and Facebook linking directly to Web versions of stories. 3.  Share: The power of social media is more effectively tapped when both the journalist and the journalism organization realize the flow of information must be bi-directional, with users given the opportunity to share their experiences and perspectives in the process of building and following up a story. 4.  Engage: Beyond sharing, social media offer the capability to engage users in a manner not available in traditional media. The key distinction between […]

A monadnock I’m fond of is about to burn and I have yet to get there. This bothers me a bit, as I still feel the need to be On Scene, no matter how I try to hide it. Most photogs do. Unplanned calamities are, after all, our profession’s breadfruit. Wit…

A monadnock I’m fond of is about to burn and I have yet to get there. This bothers me a bit, as I still feel the need to be On Scene, no matter how I try to hide it. Most photogs do. Unplanned calamities are, after all, our profession’s breadfruit. Wit…

In what sounds like a scene from RoboCop, a cowardly band of marauders snatched a California news crew’s fancycam before wheeling away in a couple of luxury sedans. In broad daylight, no less. KPIX photographer Gregg Welk and reporter Anne Makovec were…

In what sounds like a scene from RoboCop, a cowardly band of marauders snatched a California news crew’s fancycam before wheeling away in a couple of luxury sedans. In broad daylight, no less. KPIX photographer Gregg Welk and reporter Anne Makovec were…