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Just because I’m nowhere near the coast this weekend doesn’t mean Hurricane Sandy ain’t on my brain. Twice now I’ve caught myself fondling granola bars in the pantry. When it gets dark, I’m gonna go in the garage and blind-roll my poncho. If …
Read More →News organizations interest in Pinterest
Most social media experts will tell you that simply keeping up with trends is half the battle. Pinterest has been around for more than two years now, but many news organizations are still trying to figure out what to do with it. Jodi Mozdzer recently wrote a piece for Quill that lays out a number of Pinterest options for newsrooms. Some of my favorites: Create boards for user-generated content such as prom pictures or engagement announcements. The Des Moines Register has a board called “Interesting People” that links to news stories, blog posts and about local folks. The Denver Posts has created a “Favorite Colorado Places” board and the Morning Journal ha done a guide to Ohio’s golf courses. For a look at what TV stations are doing, Lost Remote developed a round-up a few months back. Food and recipes are a big hit on Pinterest and WHSV has capitalized on that with WHSV’s Taste of the Valley board. Staff bios are common, and Lost Remote recommends going beyond the standard head shots and website bios like KARK tries to do. Thinking about doing this yourself? Consider creating a board around a major event in your community, or if you’re […]
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