Shooter Sites
If you’re working in television, you already know this –local television stations are no longer just in the business of TV. But RTDNA researcher Bob Papper has the statistics to back it up. Speaking at the Excellence in Journalism conference in Ft. Lauderdale, Papper reported that 75% of local TV stations provide content to places other than their own air, mobile or Web properties. Local radio stations were the most common beneficiaries of this content, with 43% of TV stations reporting that they provide content for radio. When it comes to disseminating content, 82% have a “3-screen approach,” including television, Web and mobile. This year’s survey shows an even split on whether tablet devices make screen No. 4, or if tablets are just part of mobile. Regardless, Papper says he’s seeing the distribution of local news evolving in a different way this year. “For local news stations now, it’s not more content on more venues,” Papper says. ”It’s now strengthening and broadening audience with social media.” In fact, every TV station in the survey had at least one Facebook page and 94% report being involved with Twitter – half of them “constantly.” So, how are stations using social media? According to Papper […]
Read More →Now that The X Factor has aired all its audition episodes, I can share you with the exciting news: Simon hates my singing! Okay, so I didn’t launch into song the last time I saw the t-shirted titan – but only because his bodyguard looked like he wanted…
Read More →Now that The X Factor has aired all its audition episodes, I can share you with the exciting news: Simon hates my singing! Okay, so I didn’t launch into song the last time I saw the t-shirted titan – but only because his bodyguard looked like he wanted…
Read More →Though most can’t tell you what they shot last week, one in one hundred TV News Photographers suffers from a different affliction:They can not forget. Sinkhole, barn fire, inner-city cheese give-away: the news shooter dealing with E.R.S. (Excessiv…
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