A name from a 1953 Hearst News of the Day newsreel crew list that should be familiar to many of you.

About two-thirds of tablet owners use them while they watch TV, according to new research. In an article on MediaPost the news gets even better for those trying to sell a television audience. “…28% of two-screen viewers used their tablet to look up more information about a product advertised during a show they watched and 12% purchased a product advertised during a show.” If that’s not enough to cheer you up, local ad sales nearing $27 billion just might.  That news comes from NetNewsCheck. Retail spending on local advertising is expected to pass $26.8 billion in 2013, with $4.2 billion of that spent on online media, according to a new report released today by BIA/Kelsey. A majority of retail ad dollars are expected to go to direct mail (42.5%), followed by newspapers (19.5%), online (11.2%), radio (10.2%) and TV (7.9%), according to BIA/Kelsey. Of course, broadcasters need to take note of the prediction that online ads outpace TV, but it affirms the need to have a multimedia presence. Also on MediaPost, news that Nielsen is planning to begin tracking the mobile audience — those using mobile devices access news and other content. So, why do journalists care?  ‘Cuz it takes […]

Shooting film of pretty women in bathing suits was once common enough of an assignment that it was a cliched newsreel story…though I suspect this particular frame of a Hearst newsreel photog and his subject was staged for the camera. However I will refrain from making a comment regarding these old newsreel shooters, their TV […]

I liked Sheeka Strickland the moment I heard her cellphone’s ringtone. It was Coltrane, which told me that, if nothing else, El Ocho’s newest reporter had great taste in music. I told Sheeka as much, then began avoiding her like the plague. Nothing per…

I liked Sheeka Strickland the moment I heard her cellphone’s ringtone. It was Coltrane, which told me that, if nothing else, El Ocho’s newest reporter had great taste in music. I told Sheeka as much, then began avoiding her like the plague. Nothing per…

Not sure exactly what the person from KTVB was looking for earlier in their Google searching for Mary Shore and Dan Sullivan.  I’m presuming its because the 25th anniversary of their deaths is coming up on the 21st. All I can say is whatever they were looking for, the answers are not always found online […]