Let’s start with the basics:  What is SEO? Search engine optimization (SEO) can be defined as the process of improving the amount and quality of traffic from a search engine to a particular story or website. Daniel Petty of the Denver Post told a packed house at the SPJ/ONA JournCamp in Phoenix that most Web traffic for news sites comes through “a side door,” such as an article page vs. the home page. “If you need more proof that SEO matters,” Petty says, “The State of the News Media 2012 found that 32% of people get news digitally through a key word search.” As the embedded video indicates, what matters in SEO for your stories are the key words you choose for your headlines as well as the links to and from your story. “What’s also important is the website’s reputation for fresh and engaging content,” says Petty, “and that’s where news organizations often have an advantage over other online competitors.” Key words are basically the words someone enters into a search engine to find content, so coming up with the words that are most likely to be used in a search is important, but generally not that hard. “Usually […]

Almost every week for this 2011 NFL season Go To Team’s Skip Clark has been on the road for Fox Sports.  He’s been shooting scenics and games for the NFL On Fox pre-game show on Go To Team’s new Sony F3.  After visiting a number of east coast cities like New York, Boston, and Washington, […]

I’ve been to two of these in the past week with another one coming up on Thursday. For you newbies, a dog and pony show used to be a small traveling circus – but in the biz it is a show put on for the entertainment of the media or the masses (see Addendum at […]

News of the Day Los Angeles newsreel crews outside the “MGM Dancing School” in Hollywood (1937).
Roy Kluver behind camera, George Murphy dancing.